Topics on Product Management

Understanding the Basics

  • What is a Product?

  • What is a Service?

  • The difference between Product vs. Service

  • What is Product Management?

  • Who is a Product Manager - Basic?

Understanding the Context

  • Know your Sector & Industry

  • Know your Business

  • Know your Customer

  • Know your Product

  • Know your Business Unit

  • Know your Team

  • Understanding the Business Cycle

  • Understanding the Product Lifecycle

Understanding the Key Players

Creation Management

  • Market Research

  • Ideation

  • Research & Development

  • Innovation

  • Prioritization

Development Management

  • Business Case Development

  • Market Strategy Development

  • Roadmap Management

Launch Management

  • Testing

  • Market Testing

  • A/B Testing

  • Launch Planning

  • Launch Management

  • Rollback Management

Operations Management

  • Data collection

  • Data processing

  • Visualization

  • Interpretation

  • Story-telling

  • Action management

Exit Management

  • Monitoring Lifecycle progress

  • Planning alternative Lifecycle paths

  • Exit Decision: Sale vs. Replacement vs. Retirement

  • Sale Management

  • Replacement Management

  • Retirement Management